Threads: Athletic Style

Nike- Just Do It:

This American “Just Do It” company is named after the Greek goddess of Victory, and Nike lives up to its meaning. This brand manufactures, designs, and develops a worldwide corporation of footwear, accessories, equipment, and apparel. It is the most valuable brand of sports businesses, making over ten billion dollars and employs over 44,000 people. Nike sales are one of the largest in the world for apparel and athletic shoes. Originally titled Blue Ribbon Sports, the company changed the name to Nike, Inc. on May 30th 1971. Nike products include Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, Brand Jordan, Hurley International and Converse. It is founded by Phillip Knight and Bill Bowerman, both from the University of Oregon, in 1964. The Nike headquarters is in Beaverton, Oregon. The Swoosh design was first used on June 18th, 1971. The “Just Do It” ad campaign in one of the top five ad slogans of the 20th century. The first “Just Do It” advertisement was shown on July 1st, 1988. The first Nike products were track running shoes. Since then, Nike produces a variety of sportswear and accessories, like jerseys, shorts, shoes, and cleats, for a number of sports including track and field, baseball, ice hockey, tennis, soccer, lacrosse, basketball, and cricket. There is more than 75 different Nike stores in the world, located in over 45 countries. Nike is also a climate-friendly company and is a partner for the RED campaign, which helps prevent HIV transmission. Nike provides a number of uniforms to teams around the world. This sports brand will continue to be used around the globe.

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Credit: Nike

Under Armour:

Clothing, footwear, sporting equipment, and accessories can all be found at this globally known, worldwide American owned company. It was founded in 1996 by Kevin Plank from the University of Maryland. Plank is best known for his design of moisture-wicking apparel. The brand first became popular when it was featured on the front page of USA Today. Soon after, Under Armour was contracting with Division 1 football teams, like North Carolina State and Arizona State University. The company then signed on with the apparel lines ColdGear, TurfGear, AllseasonGear, and StreetGear. In 1999, Warner Brothers used Under Armour apparel in the films Any Given Sunday and The Replacements. Under Armour became the outfitter for the new XFL football league in 2000. The first television commercial aired in 2003, using the logo “Protect This House.” The first store opened in 2007 in Maryland and since then has a number of stores in 39 states in the United States as well as stores outside of the US, like in Canada, China, Scotland. The brand sponsors the NFL Combine, in partnership with the company Duck Dynasty, and provided suits for the US speedskaters for the 2014 Winter Olympics. Under Armour has many branches of a campaign called UA Give Back, which efforts range from fighting breast cancer to improving the environment. Under Armour partners with many organizations like The Ronald McDonald House, The Wounded Warrior Project, and Habitat for Humanity. The brand sponsors celebrity athletes such as Tom Brady and Lindsey Vonn as well as professional teams and college athletic teams. Under Armour will continue to expand and rise in the sports world.

Apparel:

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2 comments

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