Swedish founders Örjan Andersson and Adam Friberg created a brand in Stockholm that is sweeping the fashion world. Cheap Monday was founded in 2000.. The first store was titled Weekday and was only open on Sundays, leading to it’s current name of Cheap Monday. The company focuses on quirky and eccentric designs. Originally the brand centered on jeans and denim. Their success started with the “Tight” jeans style, which were fitted jeans that were fashionable and sold at a good price. For both men and women, Cheap Monday clothing includes coats, jackets, shirts, shoes, shorts, and trousers. They also sell accessories and swimwear, along with a children’s line. Ann-Sofie Back is the creative director. Stores such as Barneys and Urban Outfitters sell the brand. Some Cheap Monday stores can be found in London, Paris, Los Angeles, Hong Kong, Copenhagen, Stockholm, and Beijing. There are stores in over 35 countries. The Cheap Monday logo has a recognizable skull. H&M is now starting to acquire the company.
Men’s Pre-Fall 2014 Collection:
Women’s Pre-Fall 2014 Collection:
Credit: Cheap Monday