“Fashion comes from outside the mainstream. That is what makes fashion so interesting” – Kenzo Takada
Kenzo- The Designer:
Kenzo Takada is a Japanese fashion designer who founded the fashion house Kenzo. Always interested in fashion, he was one of the first males to attend the Tokyo’s Bunka Fashion College in 1958. He then traveled to Paris in 1964 after graduating fashion school. Kenzo had to use a mixture of patterns and fabrics because of finances until he started succeeding in 1970 when his first store, “Jungle Jap,” opened. The next year, his first collection appeared in Tokyo and New York. In 1972, the Fashion Editor Club of Japan’s prize was awarded to him. From then, Kenzo became known for his dramatic shows within the late 1970s, using elephants and circus tents. Kenzo Takada retired in 1999 but returned to working in 2005 but more with decoration and design.
Kenzo- The Brand:
Kenzo is a French luxury company founded in 1970 by Kenzo Takada. The brand includes clothing for men and women, fragrances, and beauty accessories like skincare products. The brand started out with just womenswear, adding mens clothing in 1983 and including childrens and home decor. The head designers of the company are Humberto Leon and Carol Lim. Thanks to the first Kenzo store, “Jungle Jap,” the brand is known for jungle-inspired clothing, like the signature tiger shirt. Kenzo shows are collaborated with music, artists, actors, and the 21st century. The brand works with the Blue Marine Foundation, helping with marine life. The Spring/Summer 2014 Kenzo collection proceeds went towards the foundation. Celebrities like Beyonce, Zooey Deschanel, Selena Gomez, and Spike Jonze has worn Kenzo clothing.
Established in 1837, this French based luxury brand produces anywhere from fragrances and high end clothing to accessories and Birkin bags. The founder of Hermes is Thierry Hermès, who started it as a harness workshop in Paris. His son, Charles-Émile Hermès took over the company, and with the help of his family, Hermes started offering their products to the most elite in places in Europe, Asia, Russia, and North America. After Charles, his son Émile Hermès really took over the company and brought it to the foundation it needed to become so successful today. Hermes started furnishing for the czar of Russia and is said to be the first to introduce the zipper in France. Hermes created the first leather golf jacket with a zipper. During the 1920s, the first accessories and clothing lines were formed for the company, such as in 1922 when the first leather handbag collection was introduced by Hermes. In 1929, the first womenswear couture apparel line was introduced. The 1930s brought about Hermes watches for both men and women. In 1935, the “Kelly bag,” named after Grace Kelly, was created. Then in 1937, Hermes scarves were released. The first Hermes perfume was called Eau d’Hermès and was produced in 1949. The horse and carriage logo started in the 1950s. Queen Elizabeth II worn a Hermes scarf in a postage stamp in 1956.
Back to the Top:
Jean-Louis Dumas brought Hermes out of a low point during the 1970s. He started selling products to Bloomingdale’s in New York. He changed the image for Hermes. The 1979 denim advertising for the company brought a new look for Hermes. By the 1990s, the Hermes family was listed on Forbes magazine’s list of billionaires. Jean-Louis Dumas retired in 2006 and passed away in 2010. Patrick Thomas replaced him and was the first non-Hermes person to lead the company. Hermes now sells clothing for men and women, watches, fragrances, gloves, tablewear, jewelry, footwear, cosmetics, and other accessories. As of 2012, Hermes doesn’t allow refunds on their products, only exchanges (within ten days of the purchase) and only for a different color for the piece. Hermes will remain a competing luxury brand for many years to come.
The Mercedes-Benz Fashion Week is the place to be for aspiring designers. Hosted by IMG Fashion, shows take place in New York, Berlin, Australia, Istanbul and Miami. The summer popular Mercedes-Benz Fashion Swim is shown in Miami. Upcoming designers have a chance to globalize and announce their brands and clothing. The event produces millions of opportunities with the fashion industry. Designers include Oakley, Rachel Zoe, J. Crew, Project Runway, Ralph Lauren, Vera Wang, and Michael Kors.The calendar starts in London, England on June 15th with London Collections: Men’s and ends on December 2nd in Miami, Florida with the IHT Luxury Conference. News is kept up internationally with social media and the press. From stylists and celebrities to supermodels and buyers, the Mercedes-Benz Fashion Week is the best premier, worldwide event for fashion!