dior

Le Luxe à son Meilleur

“Happiness is the secret to all beauty. There is no beauty without happiness.” – Christian Dior

Christian Dior: The Designer

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Christian Dior is the founder of one of the top fashion houses of the world. Even at a young age, he was always interested in fashion. He started selling fashion sketches. His father helped him open a small art gallery in 1928 but had to be closed due to family financial problems. In 1937, Dior started working under designer Robert Piguet and alongside Pierre Balmain. Dior then succeed Marc Bohan as house designer until joining the army. In 1942 he joined the Lucien Lelong fashion house. In 1946, Dior founded his own fashion house. New Look (originally titled Corolle) was the title of his first collection released in 1947. It was structured upon the use of many fabrics and creating shapes. The collection helped bring Paris back as the top for fashion. In 1951, he released his first book called Je Suis Couturier. In March of 1957, he appeared on the cover of Time magazine. Christian Dior passed away on October 23rd, 1957. 

Christian Dior: The Fashion House

Christian Dior is one of the best known fashion houses in the world. It’s chaired by Bernard Arnault and owned by LVMH. The company produces ready wear clothing lines for men, women, and children, as well as accessories, footwear, jewelry, fragrances, and cosmetics. The brand has a tradition of creating haute couture collections. The New Look collection was the beginning for making Dior majorly significant for the fashion world. Along with the clothing collection, the company launched Christian Dior Parfums in which both lines granted Dior over 12 million dollars in profits in 1948. The first store outside of Paris opened in New York City in 1949. The brand began licensing the name “Christian Dior” in 1950 on a number of products including neckties, furs, hats, gloves, scarves, and jewelry. During the same year, Dior designed the dresses in the film Stage Fright. Christian Dior Models Limited was created in 1952. The next year, the first shoe line was launched. By this time, locations were in Paris, New York City, Mexico, Cuba, Italy, and Canada for the brand. In 1955, the first Dior lipstick was released. Dior had sold over 100,000 clothing pieces by 1956. Yves Saint Laurent was promoted Artistic Director in 1957 and was replaced by Marc Bohan in 1960. He created the Slim Look which was highly praised by Elizabeth Taylor in 1961. Miss Dior, the first French ready-to-wear collection was launched in 1967, the first Baby Dior boutique was opened in 1967, and The Christian Dior Coordinated Knit Line was released in 1968. The company was sold to LVMH during the same year and the Christian Dior Cosmetics launched in 1969. In 1973, the first Christian Dior Ready-to-Wear Fur collection was released. The Paris Fashion Museum dedicated an exhibition to the company on their 40th anniversary. Bohan was replaced as head designer in 1989 by Gianfranco Ferré. By 1997, Ferré was replaced by John Galliano. The famous Dior “J’adore” was released in 1999. Dior’s ads are said to have started the porn chic campaigns trend for the fashion industry. The “Christian Dior: Man of the Century,” exhibition was held in Normandy in honor of the 100th anniversary of the birthday of Christian Dior. Raf Simmons was announced as the new artistic director in 2012. Christian Dior locations to date is over 210 places. Actress Jennifer Lawrence is commonly known for wearing designs by Dior. The company will continue being at the top for the fashion world for many years to come.

Celebrities Wearing Dior:

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Credit: Christian Dior

“Ain’t Laurent Without Yves”

“We must never confuse elegance with snobbery.” – Yves Saint Laurent

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Know as one of the most important names in the fashion industry, French designer Yves Henri Donat Mathieu-Saint-Laurent was never afraid to push the limit. He started off with an interest in fashion at an early age. Laurent entered and won a fashion designs contest in 1953 called the International Wool Secretariat. After attending the Chambre Syndicale de la Haute Couture, his talents opened up a whole new world. He once again entered the competition and won for the second time, beating out follow designer Karl Lagerfeld. Laurent was then introduced to Christian Dior by French Vogue editor Michel De Brunoff. He was hired for Dior the same day. After the death of Christian Dior, Yves Saint Laurent succeed the designer and became the head designer for the House of Christian Dior S.A. in 1957. The next year, Laurent launched his spring 1958 collection to rave reviews, even being know as the creator of the “trapeze dress.” Farah Diba, the wife of the Shah of Iran, asked Laurent to design her wedding gown in 1959. The next year, Laurent joined the French Army. During this time, he was fired from Dior and suffered medical and mental health problems. After being released from the Army hospital the same year, he sued Dior and won the case. Laurent and then partner, Pierre Bergé, started their own fashion house. It was then that Laurent changed the fashion world. He is said to be the first to introduce a women’s tuxedo suit. This happened in 1966, called Le Smoking. Laurent’s brand starting popularizing styles like safari jackets for men and women along with the beatnik look, wearing silhouettes, and thigh-high boots. He is also said to be the first to launch a ready-wear line. He is well-known for his use of non-white models such as supermodel Iman. In 1983 he was honored at the Metropolitan Museum of Art. But starting n the 1960s and 70s, Laurent received criticism for becoming known for partying, drinking, and the use of cocaine. The pressure to creating two per year lines of ready-to-wear collections and haute couture ones brought down Laurent’s health and led to him turning over his lines to his assistants in 1987. French president Jacques Chirac gave Laurent the rank of Commander of the Légion d’Honneur in 2001. He retired in 2002. In 2007, French president Nicolas Sarkozy awarded Laurent with the title Grand Officier de la Légion d’honneur. Yves Saint Laurent died in 2008 from brain cancer. His ashes were spread in Marrakech, Morocco. An auction of famous paintings collected over by Laurent over the years took place in 2009 and the proceeds went to AIDS research. Laurent was a main focus for a number of films, including the 2014 release of the film Yves Saint Laurent, directed by Jalil Lespert; the part of Laurent is played by French actor Pierre Niney. Even through hard times and controversy, Yves Saint Laurent’s works are still being used in the fashion industry today and he is known as a great fashion name.

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Credit: Yves Saint Laurent