fragrances

Hermes, s’il vous plaît!

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The Beginning:

Established in 1837, this French based luxury brand produces anywhere from fragrances and high end clothing to accessories and Birkin bags. The founder of Hermes is Thierry Hermès, who started it as a harness workshop in Paris. His son, Charles-Émile Hermès took over the company, and with the help of his family, Hermes started offering their products to the most elite in places in Europe, Asia, Russia, and North America. After Charles, his son Émile Hermès really took over the company and brought it to the foundation it needed to become so successful today. Hermes started furnishing for the czar of Russia and is said to be the first to introduce the zipper in France. Hermes created the first leather golf jacket with a zipper. During the 1920s, the first accessories and clothing lines were formed for the company, such as in 1922 when the first leather handbag collection was introduced by Hermes. In 1929, the first womenswear couture apparel line was introduced. The 1930s brought about Hermes watches for both men and women. In 1935, the “Kelly bag,” named after Grace Kelly, was created. Then in 1937, Hermes scarves were released. The first Hermes perfume was called Eau d’Hermès and was produced in 1949. The horse and carriage logo started in the 1950s. Queen Elizabeth II worn a Hermes scarf in a postage stamp in 1956.

Back to the Top:

Jean-Louis Dumas brought Hermes out of a low point during the 1970s. He started selling products to Bloomingdale’s in New York. He changed the image for Hermes. The 1979 denim advertising for the company brought a new look for Hermes. By the 1990s, the Hermes family was listed on Forbes magazine’s list of billionaires. Jean-Louis Dumas retired in 2006 and passed away in 2010. Patrick Thomas replaced him and was the first non-Hermes person to lead the company. Hermes now sells clothing for men and women, watches, fragrances, gloves, tablewear, jewelry, footwear, cosmetics, and other accessories. As of 2012, Hermes doesn’t allow refunds on their products, only exchanges (within ten days of the purchase) and only for a different color for the piece. Hermes will remain a competing luxury brand for many years to come.

Celebrities in Hermes:

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Apparel:

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Credit: Hermes

 

Le Luxe à son Meilleur

“Happiness is the secret to all beauty. There is no beauty without happiness.” – Christian Dior

Christian Dior: The Designer

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Christian Dior is the founder of one of the top fashion houses of the world. Even at a young age, he was always interested in fashion. He started selling fashion sketches. His father helped him open a small art gallery in 1928 but had to be closed due to family financial problems. In 1937, Dior started working under designer Robert Piguet and alongside Pierre Balmain. Dior then succeed Marc Bohan as house designer until joining the army. In 1942 he joined the Lucien Lelong fashion house. In 1946, Dior founded his own fashion house. New Look (originally titled Corolle) was the title of his first collection released in 1947. It was structured upon the use of many fabrics and creating shapes. The collection helped bring Paris back as the top for fashion. In 1951, he released his first book called Je Suis Couturier. In March of 1957, he appeared on the cover of Time magazine. Christian Dior passed away on October 23rd, 1957. 

Christian Dior: The Fashion House

Christian Dior is one of the best known fashion houses in the world. It’s chaired by Bernard Arnault and owned by LVMH. The company produces ready wear clothing lines for men, women, and children, as well as accessories, footwear, jewelry, fragrances, and cosmetics. The brand has a tradition of creating haute couture collections. The New Look collection was the beginning for making Dior majorly significant for the fashion world. Along with the clothing collection, the company launched Christian Dior Parfums in which both lines granted Dior over 12 million dollars in profits in 1948. The first store outside of Paris opened in New York City in 1949. The brand began licensing the name “Christian Dior” in 1950 on a number of products including neckties, furs, hats, gloves, scarves, and jewelry. During the same year, Dior designed the dresses in the film Stage Fright. Christian Dior Models Limited was created in 1952. The next year, the first shoe line was launched. By this time, locations were in Paris, New York City, Mexico, Cuba, Italy, and Canada for the brand. In 1955, the first Dior lipstick was released. Dior had sold over 100,000 clothing pieces by 1956. Yves Saint Laurent was promoted Artistic Director in 1957 and was replaced by Marc Bohan in 1960. He created the Slim Look which was highly praised by Elizabeth Taylor in 1961. Miss Dior, the first French ready-to-wear collection was launched in 1967, the first Baby Dior boutique was opened in 1967, and The Christian Dior Coordinated Knit Line was released in 1968. The company was sold to LVMH during the same year and the Christian Dior Cosmetics launched in 1969. In 1973, the first Christian Dior Ready-to-Wear Fur collection was released. The Paris Fashion Museum dedicated an exhibition to the company on their 40th anniversary. Bohan was replaced as head designer in 1989 by Gianfranco Ferré. By 1997, Ferré was replaced by John Galliano. The famous Dior “J’adore” was released in 1999. Dior’s ads are said to have started the porn chic campaigns trend for the fashion industry. The “Christian Dior: Man of the Century,” exhibition was held in Normandy in honor of the 100th anniversary of the birthday of Christian Dior. Raf Simmons was announced as the new artistic director in 2012. Christian Dior locations to date is over 210 places. Actress Jennifer Lawrence is commonly known for wearing designs by Dior. The company will continue being at the top for the fashion world for many years to come.

Celebrities Wearing Dior:

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Apparel:

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Credit: Christian Dior