Guccio Gucci was a young lift boy in London in the 1900s when his creative ideas sent him returning to Florence to design bags and accessories. Born in Florence, he eventually founded one of the biggest names of the fashion industry: The House of Gucci. The company originated in 1921 and sold leather bags. When his business went to Rome in 1938, it became a family business and he ran it with his sons. A store in Milan was open for Gucci in 1951 and then in 1953, it expanded to Manhattan. Even though Guccio Gucci sadly passed away the same year, this self-made Italian fashion designer was able to create an empire that still continues successfully today.
The House of Gucci:
Being part of the Gucci Group owned by the French company Kering, this brand is known globally. Gucci was listed by Forbes as the 38th most valuable brand in 2013. The company is also the biggest-selling Italian brand. It started off with leather: accessories like handbags, shoes, loafers, and knitwear in his signature pattern. When Gucci became international in 1953 with a store opening in New York, celebrities and film stars also starting bringing more notice towards the brand. The double-G logo was first used in 1964 and accessories such as eye wear, ties, jewelry and watches were added. Gucci was sold to Investcorp in 1988 after family disputes. Designer Tom Ford was hired for Gucci in 1990. Gucci is also linked with Yves Saint Laurent Rive Gauche, Stella McCartney, Alexander McQueen and Balenciaga. Frida Giannini was appointed the creative director for the entire label in 2006. A Gucci Children’s Line was introduced in 2010. The brand is also associated with automobiles, like AMC, Cadillac, Ford Lincoln, and Ford Fiat. Gucci has been partnered with UNICEF since 2005. Gucci has also funded for over 210 projects for the “Chime for Change” campaign. Artists such as Ellie Goulding, Rita Ora, and Beyonce have worked with the campaign. The Gucci “Genius Jeans” were titled the most expensive pair of jeans by Guinness World Records in 1998. This luxury brand is unstoppable.
Frida Giannini and Tom Ford:
Celebrities in Gucci: